在多元化時代下,消費者對于活動板房的選購不僅要對比價格,而且還要從多方面進行考察。相應地,隨著消費者選購標準的變化,企業之間競爭的優勢早已不僅僅局限于產品的價格,而是延伸到企業文化、產品價值、服務體驗等多方面的競爭。
WENHUAZUOWEIRUANSHILI,ZAIDANGJINZHISHIJINGJIDEBEIJINGXIA,QIYEWENHUAXIANDEYOUWEIZHONGYAO,YIJINGCHENGWEIQIYEJINGZHENGDEHEXINYOUSHIZHIYI,YINCIQIYEWENHUAJIANSHEDEBUFABUZHIYAOKUAI,HUANYAOYOUSUOCHENGXIAO。NEIMEQIYEYINGGAIRUHEJIANSHEZIJIDEQIYEWENHUANI?SHOUXIANXIANYAONONGQINGCHUSHENMESHIQIYEWENHUA,QICIJIANSHEQIYEWENHUADEMUDE,ZAIQIANLIANGZHEDEJICHUSHANGZHAOCHUBENQIYEWENHUADEJIANSHEZHILU。ZHIYOUZHUAHAOSANGEFANGMIAN,HUODONGBANFANGQIYECAINENGGOUYOUHAOYOUKUAIDIJIANSHEZISHENQIYEDEWENHUA,CHENGWEIQIYEZAISHICHANGSHANGDEYOUXIAOJINGZHENGYOUSHIZHIYI。
SHENMESHIQIYEWENHUA?
QIYEWENHUASHIZHIQIYEJUEDADUOSHUYUANGONGSUOGONGTONGRENKEDEXINNIANHEJIAZHIGUAN,QIXIANXIANFANGSHIKEYILIYONGQIYEZHONGCUNZAIDEGEZHONGZAITI,BAOKUOZHIDU、WUZHI、XINGWEI、FUHAODENG。ZHEXIEXINNIANHEJIAZHIGUANLAIYUANYUDIYUCHUANTONGWENHUAHUOZHEMINZUCHUANTONGWENHUA,BINGHUIXIANGYINGWAIBUHUANJING,YIBIANNENGGOUDUIWAIBUHUANJINGJIQIYEDEBIANHUAHETEDIANYUYISHIYING,SHIXIANQIYEDEKECHIXUXINGFAZHAN。
QIYEWENHUAJIANSHEDEGENBENMUDESHISHENME?
TONGGUOQIYEWENHUADEJIANSHE,KEYITONGYIQIYESIXIANG,GUIFANYUANGONGXINGWEI,YINGZAOQIYEHUOLI,JIFAGONGZUOREQING,TIZHENYUANGONGXINXIN。DUINEI,ZENGQIANGTUANDUIDENINGJULIHEYUANGONGDEGONGZUOXIAOLV,DUIWAI,TISHENGQIYEDEMEIYUDUHEDUIYOUXIURENCAIDEXIYINLI。TONGSHI,KEYIJINYIBUTISHENGQIYEDEHEXINJINGZHENGLI,CUJINQIYEJIXIAODECHIXU、JIANKANGZENGCHANG。
QIYEWENHUAJIANSHEGAIRUHEZUO?
ZAIQIYEZHENGGEYUNYINGDEGUOCHENGZHONG,QIZHUJUEDINGXINGZUOYONGDEJIUSHIREN,SUOYIPINPAIDEWENHUAJIANSHEYAOYIRENWEIBEN。RENCAIZIYUANSHIQIYEDEZIYUAN,QIYEFAZHANKAOKEJI,KEJICHUANGXINKAORENCAI。QIYEDEFAZHAN,XUJIANCHIYIRENWEIBEN,CHUANGXINGUANNIAN,YINGZAORENWENHUANJING,TUIJINRENXINGHUAGUANLI,QUANXINQUANYIYIKAOZHIGONGQUNZHONGBANQIYE,ERQIYEZHIJIANDEJINGZHENGGUIGENJIEDIYOUSHIRENCAIDEJINGZHENG。